RPB Marketing | Content Marketing & Growth Marketing
Content in Portuguese | Brazil Expanding Worldwide
For many years, the hegemony of content on the Internet was in English and Spanish. Occasionally, we found some French…
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Marketing for non-marketers: 5 tips when publishing online
We know that marketing is all about data and technical know-how. However, some tips can be used in a “Marketing…
Bad SEO practice – 7 examples you should never follow!
There are many SEO specialists. You can find lousy SEO practices almost everywhere. We understand that a bad SEO practice…
SEO Checklist for your next Audit (and their whys)
Each website evaluation uses SEO techniques that change depending on the platform. But you can never miss keyword analysis, competitor…
Copywriting in 2025: What are the new trends?
Many think that copywriting is dead. Since the advent of generative AI, traditional copywriting is no longer necessary. This is…
Remote contractor: New digital employees?
When we were in school, we were taught that we had to study to be successful in an area of…
Generative AI: 5 Ways to Use it “Ethically” for Projects
We start by arguing that all generative artificial intelligences are unethical. They have been created from massive content uploads (usually…
Ad Fatigue | Advertising is effective (sometimes)
Have you ever been watching a YouTube video or scrolling through TikTok and, no matter how interested you might be…
E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness)
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. On the surface, these seem like four isolated nouns. But, in reality,…
Third-Party Cookie Deprecation: What It Means for Data Privacy
What is a Third-Party Cookie? Whenever we enter a website, we leave something called “cookies.” Simply put, it is a…