Content in Portuguese | Brazil Expanding Worldwide

For many years, the hegemony of content on the Internet was in English and Spanish. Occasionally, we found some French or other languages. But today,y things are starting to change. Portuguese content is beginning to gain territory.

More and more video games are translated into Portuguese (from Brazil). There are also more Portuguese websites, content published in Portuguese, and well-known movie stars working in Brazil.

What is the reason for this? I don’t know. But, in this article, I will mention why I believe this is happening.

Content in Portuguese (from Brazil)

Brazil has a population of approximately 211 million. Its digital presence is huge. Other countries with large populations have little online presence, but this is not the case in Brazil.

Basil is experiencing strong territorial expansion in terms of content and entertainment. More Brazilian memes are spreading around the world. We see more stars coming out of Brazil. Brazilian movies are nominated for Golden Globes and Oscars. There is more of Brazil online (without mentioning football).

I think there are many reasons for this:

• Presence of foreign Brazilians around the world.
• Good reception in Brazil of content from other countries.
• Good reception of foreigners producing content in Brazil.
• The economic situation in Brazil compared to other LatAm countries.
• High level of content consumption in social networks in Brazil.

Superstars producing in Brazil

It is surprising how well-received several Hollywood stars have managed to have a space on Brazilian television and social media. Economic and commercial reasons are probably the reason behind it. Seeing Terry Crew or Vincent Martella in local commercials generates a boom in sales. Some names that we have indeed seen in TikTok or Ads reels in Brazil have been:

• Terry Crew is one of the most famous cases. He has made commercials for several companies, with Shopee Brazil being one of the best-known.
• Will Smith, the superstar behind Men In Black and The Fresh Prince of Bell-Air, has done commercials for Nomad, a Brazilian banking brand.
• Vincent Martella is an actor in Everybody Hates Chris and a very well-received star in Brazil. He even participated in commercials for Burger King Brazil.
• Matt Leblanc. The emblematic Joey Tribiani from Friends. He has done commercials for Nubank in Brazil (another national and digital bank).
• Bruno Mars. The American singer presented in Brazil in October 2023, sponsored by Budweiser. During his visit, he recorded a video clip specifically for the Brazilian public, in which he rode around the city on motorcycles in favelas wearing a national team jersey (and it’s not the first time he’s done this).
• Leslie David Baker. Another beloved character in the country. He is the actor who introduces Stanley from The Office. He also did commercials for Nubank.
• Madonna is one of the foreign superstars with the best reception in the country. In 2024, she held a free concert in Rio de Janeiro to commemorate her career. It is estimated that between 1.6 and 2 million people attended the event. 
• Lady Gaga, in May 2025, also had a free concert in the country, which brought a large influx of people. 

Expansion of Content in Portuguese

This phenomenon is not just about the stars who make content in Brazil. It’s a much bigger situation. It is about the impact that the Brazilian audience has on different industries. Consequently, the translation and opening of content in Portuguese shows a clear improvement and expansion. We see it in:

• More video games have been translated into Portuguese on different platforms.
• Social media has increased Brazil’s awareness of its algorithms.
• Brazilian content has more visibility internationally.
• More websites publish content in Portuguese.
• More advertising campaigns include Brazil.
• More international companies consider Brazil in their marketing strategies.
• More visibility of Brazilian influencers, actors, and producers in the global market.

Impact of Portuguese content on marketing

Of course, Brazil’s growing visibility, inside and outside the country, positively impacts marketing. More and more marketing campaigns consider this country. In other words, we will see more ads in Portuguese, more translated Portuguese content, or more Brazilian professionals in our work teams.

What can we do in this case? Integrate Portuguese content in our subsequent marketing campaigns. If we have Portuguese-speaking audiences, we should include them. This can generate a very positive result in our marketing strategies.