RPB Marketing | Content Marketing & Growth Marketing
We start by arguing that all generative artificial intelligences are unethical. They have been created from massive content uploads (usually usurped, stolen, or plagiarized) that violate intellectual property. However, when it comes to project management or as a complement to certain more or less mechanical tasks, it is a gripping helping hand.
There is a big problem behind artificial intelligence: its origin is itself unethical. Why? It is trained through massive data loading. A Generative AI, therefore, repeats content already created from prompts.
This raises specific fears of plagiarism, copyright infringement, and lack of originality. However, there are ways to use these tools ethically. Here are five options.
What is Generative AI?
Generative AI is software that generates content. It is a language management system that uses commands in the form of prompts to provide answers.
We usually find them as chatbots, such as ChatGPT, Deepseek, or Gemini. Simply put, they are automated query-response mechanisms. They have been extensively saturated with information to provide an answer that is as truthful and as close as possible to the user’s request following the indicated keywords.
5 Ways to Use Generative AI Ethically
As previously mentioned, there are unethical practices behind Generative AI. Beyond the way they are trained and the type of responses they generate (which is already a lot to say), there are other unethical uses that we can point out.
One of the most common problems we encounter in digital marketing related to these technologies is AI-generated content from authors (as it was theirs). There are also issues of plagiarism and misinformation behind these technologies.
However, there are ethical practices behind the use of generative AI. Here we mention some of them:
1. For inquiries and research
It is becoming more and more common to use AI to search for information. What used to be “googling information” or searching on social networks about some topic, today a Generative AI assists with that. It is ideal for:
- Specific search for information on a subject.
- To complement existing information about something.
- To compare information or verify particular data.
2. For SEO assistance
Generative AI can be used ingenuously to complement an SEO campaign. They are great for keywords or work as a guide in our next SEO audit. We recommend it for:
- Keyword search.
- Content localization.
- Best practices guide.
- Code generation.
3. For data and project management
Today, a Generative AI is not limited exclusively to generating content through a chat. We can do much more than that. There are project management programs to automate specific tasks. It is helpful for:
- Organize calendars and complete projects.
- Data and information management.
- Media planning and marketing strategy
4. For personal assistance
Some areas, such as human resources, administration, and accounting, usually require assistants. These are people who do follow-up and account management. In these cases, these roles can also use AI for this. They can help you in:
- Send automated responses.
- Information and profile filtering.
- Account profile management.
5. For proofreading, editing, translations, and optimizations
Finally, we can use Generative AI for technical writing and content tasks such as proofreading, editing, and translations. But let’s not ask them to do the work for us (that’s unethical). The idea is that they function as support, help, and assistance. For example:
- Compare the best possible translations.
- Suggest certain types of grammatical corrections.
- Improve a paragraph or a text if necessary.
Do we use Generative AI at RPB Marketing?
We at RPB Marketing create all our content by hand. But yes, we use Generative AI as an assistant. Several tasks require AI assistance for project management, editing, or search.
AI seems to be here to stay. Many consumers are debating it. We are one of them. However, we believe it can be used in interesting technical and ethical ways.
