E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness)

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. On the surface, these seem like four isolated nouns. But, in reality, they are four indispensable elements in an SEO campaign.

It is a concept in online data optimization. This article explains it and points out its importance in digital marketing.

What is E-E-A-T?

Also known as Google E-E-A-T, it stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It identifies four components of a reputable website. These parameters are considered when evaluating the level of a website’s domain.

Let’s see it as a criterion that relates to both a website and the website itself. It proposes a series of efficiency guidelines for optimizing websites with a protocol for complying with good content and quality optimization practices.

It means that, beyond the keywords, links, or technical optimizations we perform for a website, basic implicit rules must be met to achieve the best level of authority on the Internet.

Key points in E-E-A-T

Let’s go into more detail. Let’s see what it is and how each of these words affects the level of our domain and the quality of our website for search engines:

• Experience. It refers to the time a website has been on the market and the level of proficiency of the services offered in that area. It reviews the website’s trajectory.
• Expertise. Here, we find experience. It refers to skills and knowledge in a certain area. 
• Authoritativeness identifies us as authorities. We are a point of reference when talking about a product or service. It is the level of recognition we occupy in a certain niche.
• Trustworthiness. This is the combination of the last three points. Our extensive experience, knowledge, and level of expertise earn us the trust of our customers. Here, we are a reference that practically acts on its own.

Do we follow it at RPB Marketing?

Yes, at RPB Marketing, we are a remote content marketing services company that cares about the quality of its services. We try to ensure that our Content, SEO, or Media Buying bundles professionally meet each client’s needs.

However, we try to demonstrate our expertise through our industry skills and build our authority through quality content that addresses the specific objectives of each project.