RPB Marketing | Content Marketing & Growth Marketing
Generative AI | 5 ways to use it “ethically” for projects
I start by arguing that all generative artificial intelligences are unethical. There may be ethical uses of it, but the…
Content Marketing
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E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness)
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Refers to a model of best practices in SEO that focuses on…
Content generation is not content creation
Simply put, “content generation” refers to content created and gathered together by artificial intelligence. In contrast, “content creation” involves not…
Graphic design in today’s market | What are the new trends?
A few years ago, the hot topics in graphic design were layout design, web design, and UX. They still are…
Writing for Social Media vs. Writing for Websites
Certainly, Writing for Social Media and Writing for Websites is not the same. Websites tend to be more encompassing and…
Social Media Marketing | Key aspects in every campaign
Advertising is a strategy for promoting products or services. It is a narrative invented by the promoters to generate sales.…
Marketing Campaign | All 4 Services We Always Offer
A marketing campaign can be approached in different ways and many of its strategies are valid. But, at RPB Marketing,…
5 Highly Sought-After Content Marketing Services
Many people think that digital marketing is all about data and project management. Although much of marketing depends on that,…
10 Common Email Marketing Mistakes and How to Avoid Them
An email marketing campaign can be one of the most effective and lucrative marketing campaigns today. But, if it is…
Video editing: the new way of saying things
I am a person who studied literature and I always thought that if you wanted to become an authority, you…