RPB Marketing | Content Marketing & Growth Marketing

Certainly, Writing for Social Media and Writing for Websites is not the same. Websites tend to be more encompassing and grow in the algorithms based on the volume of quality content uploaded. Social media content tends to be more synthetic, interactive, and visual. Therefore, we will explain the differences in this article.
Writing for Social Media
Social media writing is simple and timely. It works on bullets, and pills of info. The idea is to quickly grab the user’s attention so that they can react to the content in some way. This content is informative, while at the same time being attractive and user-friendly.
Its main characteristics are:
- Audience Attention. Audiences generally have a shorter attention. Posts need to capture attention quickly, often within the first few seconds or lines.
- Tone and Style. The tone is usually more casual and conversational. It often uses informal language, and trendings to match the platform’s vibe and culture.
- Format. The content must be concise and punchy. Short sentences, hashtags, mentions, and interactive elements like polls and questions work well.
- Purpose. Social writing is more about engagement—likes, shares, comments, etc. The goal is to drive conversations and increase brand visibility.
- Frequency of Updates. Requires frequent updates and fresh content due to its fast-paced nature. Trends evolve quickly, and content needs to be relevant.
Writing for Websites
This type of content is much longer, denser, and deeper. Since the content on a website has more freedom, it can be extended and go into more detail. This type of content aims to respond to user searches in search engines and meet SEO optimization criteria.
Its main characteristics are:
- Audience Attention. Website visitors may spend more time reading information. Content can be more in-depth, allowing for longer articles or blog posts.
- Tone and Style. It is more professional, depending on the brand. It tends to be structured, with a clear focus on SEO and providing value to users.
- Format. Website writing allows for a more elaborate format, including headings, subheadings, bullet points, and hyperlinks.
- Purpose. It focuses on providing detailed information, educating the audience, and guiding them.
- Frequency of Updates. It is updated less frequently but needs to be evergreen. Articles and pages should provide long-term value, even refreshed for SEO.
Writing for Social Media and websites at RPB Marketing
At RPB Marketing, all of our content creation strategies feature both types of formats. All our content campaigns are launched on social media. And, if the client has a website, we also create content for their site.
We need to know which channel we are going to publish our content. That way, we will know how to construct our message and apply the necessary optimizations for each piece of content. Among the best practices for publishing content, it is important to know which medium to publish in. Then, we adapt the content to that format.