RPB Marketing | Content Marketing & Growth Marketing
AI MKT | Where is digital marketing going?
What is AI MKT? It is an abbreviation for the future of marketing: marketing assisted by AI—a universe of advertising…
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New SEO | A mix of old-fashioned tools, ads, and AI
Although SEO is constantly evolving and new technologies are continually being launched, the truth is that these changes are largely…
Marketing for non-marketers | 5 tips when publishing online
We might think marketing is all about data and technical know-how (and, at times, it is). However, some tips can…
Remote contractor | New digital employees?
When we were in school, we were taught that we had to study to be successful in the field of…
Generative AI | 5 ways to use it “ethically” for projects
I start by arguing that all generative artificial intelligences are unethical. There may be ethical uses of it, but the…
Ad fatigue | Advertising is effective (sometimes)
Have you seen the same ad a dozen times and learned to ignore it? Have you ever been watching a…
E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness)
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Refers to a model of best practices in SEO that focuses on…
Third-party cookie deprecation | What it means for data privacy
What is a third-party cookie? Whenever we enter a website, we leave something called “cookies.” Simply put, it is a…
Content generation is not content creation
Simply put, “content generation” refers to content created and gathered together by artificial intelligence. In contrast, “content creation” involves not…
Premium price – average product: Paying too much for too little
Everything has been a bit expensive lately, hasn’t it? Everything we pay for has a premium price; everything has a…