RPB Marketing | Content Marketing & Growth Marketing
New SEO | A mix of old-fashioned tools, ads, and AI
Although SEO is constantly evolving and new technologies are continually being launched, the truth is that these changes are largely…
Category News
Read MoreNew SEO | A mix of old-fashioned tools, ads, and AI
Marketing for non-marketers: 5 tips when publishing online
We know that marketing is all about data and technical know-how. However, some tips can be used in a “Marketing…
Remote contractor: New digital employees?
When we were in school, we were taught that we had to study to be successful in an area of…
Generative AI: 5 Ways to Use it “Ethically” for Projects
We start by arguing that all generative artificial intelligences are unethical. They have been created from massive content uploads (usually…
Ad Fatigue | Advertising is effective (sometimes)
Have you ever been watching a YouTube video or scrolling through TikTok and, no matter how interested you might be…
E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness)
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. On the surface, these seem like four isolated nouns. But, in reality,…
Third-Party Cookie Deprecation: What It Means for Data Privacy
What is a Third-Party Cookie? Whenever we enter a website, we leave something called “cookies.” Simply put, it is a…
Content generation is not content creation
Simply put, “content generation” is automatically generated by artificial intelligence. In contrast, “content creation” involves not just copywriting or images…
Premium price – average product: Paying too much for too little
Everything has been a bit expensive lately, hasn’t it? Everything we pay for has a premium price; everything has a…
What is DeepSeek – A Chinese AI (for free)
Indeed, what is DeepSeek? Last week, on January 27th, we all saw some news that left us in shock: the…