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Media Planning | How does it connect with Media Buying?

Are Media Planning and Media Buying the same thing? No, they are not. The first refers to a series of…

When creating a media campaign, it is normal not to achieve the best results the first time. These are strategies…

One of the most important insights in a Media Buying campaign is audience targeting. It is the focus of a…

I was on a call with a client recently and he asked me which Media Buying software I recommend to…

The world of digital technologies is advancing at an exponential speed, especially when it comes to establishing new trends for…

Ad campaigns are a marketing strategy related to Media Buying. In short, it is a strategy in which we advertise…

Ads Manager is a tool that, as its name suggests, helps to manage ads. Usually, all platforms that offer ad…

Have you ever googled something and had to search through pages and pages without luck? This problem doesn’t happen with…

I am a person who studied literature and I always thought that if you wanted to become an authority, you…

Today it seems redundant to say that words have an active function in the way we think or speak (since…