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SEO Audit vs. Market Research | What are the differences?

Many people confuse an SEO Audit with Market Research. Although they are two similar concepts, they are not the same.…

Nowadays it seems that to communicate a message to an audience, it is not enough to publish content on a…

AI is not a new technology. They have been working for several years in our smartphones, search algorithms, and video…

Artificial bits of intelligence are taking the digital marketing world. They have already made strong inroads in different areas. Some…

SEO is an area of digital marketing that has more technical processes. It works with data analysis, performance analysis, and…

It’s happened to all of us that when we were first introduced to social media ads, we came across media…

Are Media Planning and Media Buying the same thing? No, they are not. The first refers to a series of…

When creating a media campaign, it is normal not to achieve the best results the first time. These are strategies…

One of the most important insights in a Media Buying campaign is audience targeting. It is the focus of a…