RPB Marketing | Content Marketing & Growth Marketing
Video editing: the new way of saying things
I am a person who studied literature and I always thought that if you wanted to become an authority, you…
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Doing Things with Words vs. Saying Things with Data
For this entry, I’m feeling somewhat poetic (or naive, since, in my opinion, modern marketing is more about operations than…
Meta ads vs. Google Ads | What do I do with each
Many clients ask me: is it better to launch an ad campaign on Meta Ads or Google Ads? This is…
Adobe Controversy: new terms and conditions
An Adobe controversy has just been generated. The company launched an update of its terms that introduced modifications on licenses…
Scriptwriting: a demanded marketing service
Scriptwriting, also known as scripting or screenwriting, is, basically, the creation of scripts. Although it is not a new task…
Content Marketing: A Strategic Approach
In today’s digital landscape, where information is just a click away, content marketing has emerged as a crucial strategy for…