Video Marketing | Brand narratives in shorts and reels

Nowadays it seems that to communicate a message to an audience, it is not enough to publish content on a blog. Ironic, because this is an article for a blog. But, for a message to have an impact, it has to be accompanied by multimedia content. That’s where video marketing comes in.

As its name suggests, video marketing is a strategy in which we narrate our message through videos. Let’s explain what it is and what its advantages are.

What is video marketing?

Video marketing is a new content marketing strategy. Its goal is to publish content through videos. 

Unlike other content strategies in digital marketing, the idea is that this type of content is much more dynamic and engaging. With its narrative speed and the possibility of interaction with users, it is an excellent way to generate a direct link with online communities. 

It also generates new audiences almost immediately. Moreover, its versatility is one of its strong points. Do you want to communicate a short and direct message in just a few seconds? Videos on TikTok and Instagram are ideal for them. Do you want to offer educational and informative content? You can publish it on YouTube. Many of these channels can even monetize by running video marketing campaigns.

Advantages of video marketing

We have already mentioned some of the advantages of video marketing, such as high engagement and audience building. However, there are other advantages related to marketing and data collection. Some of them are:

• Higher conversion rates. Videos can significantly boost purchase intent.
• Improved SEO results and performance. Videos increase time spent on websites and profiles.
• Stronger brand recall. Videos create lasting impressions on audiences.
• Mobile-friendly content. Videos are easily consumable on mobile devices.
• It offers clearer communication. Visuals convey complex ideas quickly and effectively.
• Effective storytelling. Videos emotionally engage and persuade audiences.
• Rapid visibility of campaigns in social media audiences.
• Possibility of reaching young audiences through social media.
• Generation of retention and interactions with each publication.
• Social media algorithms favor videos.
• Possibility of creating collaborations with potential accounts.

Do we run these campaigns in RPB Marketing?

Yes, in our content creation section, we offer video editing services. When our clients require social media ads or want to create new audiences, we consider videos as our main offering.

Video marketing is a great way to communicate and get the word out about our products and services. Even if you are trying to get visibility on your social media accounts and viral content (that also monetizes on TikTok or YouTube) video marketing can help you with almost guaranteed results.