RPB Marketing | Content Marketing & Growth Marketing
When creating a media campaign, it is normal not to achieve the best results the first time. These are strategies that require a lot of research and testing to do so. Therefore, we present 5 common Media Buying mistakes that could occur in a campaign.
1. Lack of market research
Common Media Buying mistakes are related to the lack of data. Before creating and launching advertisements, market research must be done. This includes many things. For example, identify audiences, do targeting, study your competition, optimize a landing page, etc. Many marketing campaigns do not have the expected results because they do not have the necessary information.
2. Misallocated budget
This is one of the most common problems and could lead to several Media Buying mistakes. For an ad campaign, the more budget it has, the more people it can reach. But, in many cases, less is more. This means that budget is very important (especially if we invest a lot of money in a campaign). But, the budget should not be allocated to a large audience, but to a specific segment interested in our product or service.
3. Avoid testing a campaign
Sometimes we launch a campaign thinking that the data we receive is enough and this creates many Media Buying mistakes. Before launching a campaign (especially when we use a high budget), we should test our implementations. That’s why A/B testing exists.
4. Not following a marketing campaign
An ad campaign is not separate from a marketing campaign. We require media planning to launch our media buying campaigns. In other words, we are talking about a work plan with specific objectives and tasks to guarantee results.
5. Posting content that is not good
Finally, this is a point that is sometimes difficult to audit objectively. However, when we have quality content, users are usually attracted to it. Otherwise, users ignore it and, as a consequence, so do search engines. Ideally, our ads should have good content to rank.
How do we deal with Media Buying Mistakes in RPB Marketing
First, all our content campaigns are accompanied by a strategy and market research. We do Market Research, and SEO Marketing to be able to launch our ads. While content is a narrative that we create to reach an audience, we don’t rely on it alone. We create clear objectives based on data and evidence to ensure the effectiveness of our Media Buying work.
