RPB Marketing | Content Marketing & Growth Marketing
A marketing campaign can be approached in different ways and many of its strategies are valid. But, at RPB Marketing, as we are a content creation and management platform, we focus our services on these 4 bundles.
Market Research
We start with Market Research or a market analysis. In this initial stage, we do a complete study of your website/social media. We also study the state of marketing in your niche. Subsequently, we prepare a full strategy and a report of all the data obtained.
This marketing campaign related to Market Research works with these stages:
- SEO audit. Study of brand, competition analysis, keyword research, etc.
- Preparation of marketing strategy. A document explaining stages, objectives, and steps to be taken following the data collected.
- Reports and suggestions. We create a final document with all the results obtained based on data. We also suggest possible post-campaign steps.
SEO Marketing
With SEO Marketing we offer campaigns focused on technical improvements to your website. We organize an entire SEO audit and optimize the entire website, both in SEO On-Page and SEO Off-Page strategies.
This marketing campaign related to SEO Marketing works with these stages:
- SEO audit. Study of brand, competition analysis, keyword research, etc.
- On-Page Optimisations. Improvements related to the visible content of the site.
- Off-Page Optimisations. Improvements related to the technical areas of the site.
- Reports and suggestions. We create a final document with all the results obtained based on data. We also suggest possible post-campaign steps.
Content Creation
With Content Creation, we move to the stage of the identity and narrative for the brand. We make content in all possible formats. It could be writing content for websites, scriptwriting, video editing, and much more. Even if the client requires email marketing campaigns, infographics, or eBooks, we offer those options.
This marketing campaign related to Content Creation works with these stages:
- SEO audit. Study of brand, competition analysis, keyword research, etc.
- Content Creation. We create content in all possible formats required by the client, from social media content to videos, texts, and much more.
- Reports and suggestions. We create a final document with all the results obtained based on data. We also suggest possible post-campaign steps.
Media Buying
Finally, in case the client wants to launch ads on social networks or search engines with the available content, we offer Media Buying services. Basically, we buy space on a platform to promote and advertise a website. We usually create thematic campaigns for specific audiences to ensure the success of the campaign.
This marketing campaign related to Media Buying work with three stages:
- SEO audit. Study of brand, competition analysis, keyword research, etc.
- Advertising campaign. We launch several campaigns for different channels. The ultimate goal of these ads is to generate visibility, engagement, and sales.
- Reports and suggestions. We create a final document with all the results obtained based on data. We also suggest possible post-campaign steps.
