RPB Marketing | Content Marketing & Growth Marketing
Copywriting in 2025: What are the new trends?
Many think that copywriting is dead. Since the advent of generative AI, traditional copywriting is no longer necessary. This is…
Category Content Marketing
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Remote contractor: New digital employees?
When we were in school, we were taught that we had to study to be successful in an area of…
Generative AI: 5 Ways to Use it “Ethically” for Projects
We start by arguing that all generative artificial intelligences are unethical. They have been created from massive content uploads (usually…
E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness)
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. On the surface, these seem like four isolated nouns. But, in reality,…
Content generation is not content creation
Simply put, “content generation” is automatically generated by artificial intelligence. In contrast, “content creation” involves not just copywriting or images…
Graphic Design in 2025: What are the new trends?
A few years ago the hot topics in graphic design were Layout Design, Web Design, and UX Design. Although they…
Writing for Social Media vs. Writing for Websites
Certainly, Writing for Social Media and Writing for Websites is not the same. Websites tend to be more encompassing and…
Social Media Marketing | Key aspects in every campaign
Advertising is a strategy for promoting products or services. It is a narrative invented by the promoters to generate sales.…
Marketing Campaign | All 4 Services We Always Offer
A marketing campaign can be approached in different ways and many of its strategies are valid. But, at RPB Marketing,…
5 Highly Sought-After Content Marketing Services
Many people think that digital marketing is all about data and project management. Although much of marketing depends on that,…