RPB Marketing | Content Marketing & Growth Marketing
Content in Spanish: a must in several industries worldwide
We have the misconception that English is the global language. It is true that a significant number of marketing campaigns…
Category Content Marketing
Read MoreContent in Spanish: a must in several industries worldwide
Content in Portuguese | Brazil Expanding Worldwide
For many years, the hegemony of content on the Internet was in English and Spanish. Occasionally, we found some French…
Marketing for non-marketers: 5 tips when publishing online
We know that marketing is all about data and technical know-how. However, some tips can be used in a “Marketing…
Copywriting in 2025: What are the new trends?
Many think that copywriting is dead. Since the advent of generative AI, traditional copywriting is no longer necessary. This is…
Remote contractor: New digital employees?
When we were in school, we were taught that we had to study to be successful in an area of…
Generative AI: 5 Ways to Use it “Ethically” for Projects
We start by arguing that all generative artificial intelligences are unethical. They have been created from massive content uploads (usually…
E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness)
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. On the surface, these seem like four isolated nouns. But, in reality,…
Content generation is not content creation
Simply put, “content generation” is automatically generated by artificial intelligence. In contrast, “content creation” involves not just copywriting or images…
Graphic Design in 2025: What are the new trends?
A few years ago the hot topics in graphic design were Layout Design, Web Design, and UX Design. Although they…
Writing for Social Media vs. Writing for Websites
Certainly, Writing for Social Media and Writing for Websites is not the same. Websites tend to be more encompassing and…