RPB Marketing | Content Marketing & Growth Marketing
AI copy | Human writing or AI writing for content marketing?
A common term in content marketing is “copy,” meaning a piece of written text that will be published. It is…
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AI MKT | Where is digital marketing going?
What is AI MKT? It is an abbreviation for the future of marketing: marketing assisted by AI—a universe of advertising…
AI Writing | A helping hand or a threat to marketing?
A common term in content marketing is “copy,” which refers to a piece of written text to be published. It…
New media buying | Ads are only the tip of the iceberg
We know traditional media buying as a marketing resource that serves as a promoter, advertiser, and publisher of ads. Although…
Low-quality content | A sad “must” in today’s web
AI-generated content; poorly written texts; a badly used template —all of that (and more) is low-quality content. Poor content production…
New SEO | A mix of old-fashioned tools, ads, and AI
Although SEO is constantly evolving and new technologies are continually being launched, the truth is that these changes are largely…
Content in Spanish | A must in several industries worldwide
We have the misconception that English is the global language. It is true that many marketing campaigns are conducted in…
Content in Portuguese | Brazil in the spotlight
For many years, the hegemony of content on the Internet was in English and Spanish. Occasionally, we find some content…
Marketing for non-marketers | 5 tips when publishing online
We might think marketing is all about data and technical know-how (and, at times, it is). However, some tips can…
Bad SEO practice – 7 examples you should never follow!
Keyword cannibalization? Content duplication? Lack of indexing on Google? Content based exclusively on trends? SEO without copywriting? Without a doubt,…