RPB Marketing | Content Marketing & Growth Marketing
Bad SEO practice – 7 examples you should never follow!
There are many SEO specialists. You can find lousy SEO practices almost everywhere. We understand that a bad SEO practice…
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SEO Checklist for your next Audit (and their whys)
Each website evaluation uses SEO techniques that change depending on the platform. But you can never miss keyword analysis, competitor…
Copywriting in 2025: What are the new trends?
Many think that copywriting is dead. Since the advent of generative AI, traditional copywriting is no longer necessary. This is…
Remote contractor: New digital employees?
When we were in school, we were taught that we had to study to be successful in an area of…
Generative AI: 5 Ways to Use it “Ethically” for Projects
We start by arguing that all generative artificial intelligences are unethical. They have been created from massive content uploads (usually…
Ad Fatigue | Advertising is effective (sometimes)
Have you ever been watching a YouTube video or scrolling through TikTok and, no matter how interested you might be…
E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness)
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. On the surface, these seem like four isolated nouns. But, in reality,…
Third-Party Cookie Deprecation: What It Means for Data Privacy
What is a Third-Party Cookie? Whenever we enter a website, we leave something called “cookies.” Simply put, it is a…
Content generation is not content creation
Simply put, “content generation” is automatically generated by artificial intelligence. In contrast, “content creation” involves not just copywriting or images…
Graphic Design in 2025: What are the new trends?
A few years ago the hot topics in graphic design were Layout Design, Web Design, and UX Design. Although they…