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AI Writing: A Helping Hand or a Threat to Marketing?

AI writing is based on software that generates text following the guidelines of a given prompt. It is a machine…

We know traditional media buying as a marketing resource that serves as a promoter, advertiser, and publisher of ads. Although…

AI-generated content; poorly written texts; a badly used template —all of that (and more) is low-quality content. Poor content production…

Although SEO is constantly evolving and new technologies are continually being launched, the truth is that these changes are largely…

We have the misconception that English is the global language. It is true that a significant number of marketing campaigns…

For many years, the hegemony of content on the Internet was in English and Spanish. Occasionally, we found some French…

We know that marketing is all about data and technical know-how. However, some tips can be used in a “Marketing…

There are many SEO specialists. You can find lousy SEO practices almost everywhere. We understand that a bad SEO practice…

Each website evaluation uses SEO techniques that change depending on the platform. But you can never miss keyword analysis, competitor…

Many think that copywriting is dead. Since the advent of generative AI, traditional copywriting is no longer necessary. This is…