RPB Marketing | Content Marketing & Growth Marketing
SEO checklist for your next audit (and their whys)
Each website evaluation uses SEO techniques that change depending on the platform. However, you can never overlook keyword analysis, competitor…
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Copywriting these days | What are the new trends? (and where we are going)
Many think that copywriting is dead. Since the advent of generative AI, traditional copywriting is no longer necessary. This is…
Remote contractor | New digital employees?
When we were in school, we were taught that we had to study to be successful in the field of…
Generative AI | 5 ways to use it “ethically” for projects
I start by arguing that all generative artificial intelligences are unethical. There may be ethical uses of it, but the…
Ad fatigue | Advertising is effective (sometimes)
Have you seen the same ad a dozen times and learned to ignore it? Have you ever been watching a…
E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness)
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Refers to a model of best practices in SEO that focuses on…
Third-party cookie deprecation | What it means for data privacy
What is a third-party cookie? Whenever we enter a website, we leave something called “cookies.” Simply put, it is a…
Content generation is not content creation
Simply put, “content generation” refers to content created and gathered together by artificial intelligence. In contrast, “content creation” involves not…
Graphic design in today’s market | What are the new trends?
A few years ago, the hot topics in graphic design were layout design, web design, and UX. They still are…