RPB Marketing | Content Marketing & Growth Marketing
Media Buying software | Tools for complementing a campaign
I was on a call with a client recently and he asked me which Media Buying software I recommend to…
Ronald Barroeta
Digital content strategist in English, Spanish, and Portuguese. +12 years of experience in Content Creation, SEO Analysis and Media Buying. Enthusiastic about digital technologies, humanism, reading, video games and football.
Read MoreMedia Buying software | Tools for complementing a campaign
5 Cutting-Edge Advertising Trends | New Technologies in Marketing
The word “new” in marketing always seems, paradoxically, obsolete. All digital marketing strategies are constantly being renewed, and any software…
Ad campaigns: Essential insights for campaigns
Ad campaigns are a marketing strategy related to Media Buying. In short, it is a strategy in which we advertise…
Ads Manager: what are they and how do they work?
Ads Manager is a tool that, as its name suggests, helps to manage ads. Usually, all platforms that offer ad…
No more Googling, it’s TikTok search time!
Have you ever googled something and had to search through pages and pages without luck? This problem doesn’t happen with…
Video editing: the new way of saying things
I am a person who studied literature and I always thought that if you wanted to become an authority, you…
Doing Things with Words vs. Saying Things with Data
For this entry, I’m feeling somewhat poetic (or naive, since, in my opinion, modern marketing is more about operations than…
Meta ads vs. Google Ads | What do I do with each
Many clients ask me: is it better to launch an ad campaign on Meta Ads or Google Ads? This is…
Adobe Controversy: new terms and conditions
An Adobe controversy has just been generated. The company launched an update of its terms that introduced modifications on licenses…
Scriptwriting: a demanded marketing service
Scriptwriting, also known as scripting or screenwriting, is, basically, the creation of scripts. Although it is not a new task…