RPB Marketing | Content Marketing & Growth Marketing
The world of digital technologies is advancing at an exponential speed, especially when it comes to establishing new trends for data analysis and marketing campaigns. Therefore, we present 5 advertising trends in 2025 that will change some advertising strategies soon.
01. Video Marketing
Video Marketing has been an advertising trend for a few years and has shown great success and results in many niches. It is about promoting products or services through videos. This trend relies heavily on social networks as a means to reach different audiences. At the same time, it is an entertaining way of disseminating content that generates a lot of engagement.
02. Visual Search
This has a strong application in different sectors of artificial intelligence. What is proposed with it is the implementation of software for reading content in images to decipher data. It is an interesting tool when we want to scan photos or videos and collect data from them.
03. Data Analysis
Here we have another strategy that has been on the market for a long time, with strong links to SEO and Media Buying. It is based on the processing of data. With it, exact information on trends, types of searches, and user profiles can be obtained to create marketing campaigns.
04. AI-Powered Campaigns
2023 and 2024 have been two years that made one thing very clear: there is a boom in artificial intelligence. Many AI sectors are indeed highly questionable. However, they have been successfully implemented for digital assistance. Many digital marketing agencies use them to automate repetitive processes, collect data, or assist marketing specialists with video calls.
05. User-Generated Content
This point is twofold. On the one hand, it shows that marketing campaigns where real people promote a product have more engagement and generate more impressions. This considerably improves the costs of implementing ad campaigns and the visibility of a brand.
It also has to do with the presence of artificial intelligence. Although they have proven to be very efficient in many aspects, their cost is high and many users simply do not enjoy automatically generated content. This is where natural and organic content comes back to dominate the market as advertising trends.
Which advertising trends do we implement at RPB Marketing?
At RPB Marketing we already follow several of these advertising trends. For example, we implement Data Analysis in all our SEO Marketing and Media Buying strategies. Likewise, Video Marketing is another of our core services in Content Creation.
We are also very enthusiastic about User-Generated Content and process automation with AI. Although RPB Marketing is not a fan of artificial intelligence for content generation, we find it a useful tool for time-consuming processes that can be simplified and automated.
