Content in Portuguese | Brazil in the spotlight

For many years, the hegemony of content on the Internet was in English and Spanish. Occasionally, we find some content in French or other languages. But these days, things are starting to change. Portuguese content is beginning to gain territory.

More and more video games are translated into Portuguese (from Brazil). There are also more Portuguese websites, Portuguese-language content, and well-known movie stars working in Brazil.

What is the reason for this? I don’t know. Perhaps it is due to the massive number of social media users in Brazil or the country’s expansion in the global digital market. I will mention why I believe this is happening.

Content in Portuguese (from Brazil)

Brazil has a population of approximately 211 million. Its digital presence is enormous. Other countries with large populations have little online presence, but this is not the case in Brazil.

Bazil is experiencing substantial territorial expansion across content and entertainment. More Brazilian memes are spreading worldwide. We see more stars emerging from Brazil. Brazilian movies are nominated for Golden Globes and Oscars. There is more of Brazil online (without mentioning football).

I think there are many reasons for this:

• Presence of foreign Brazilians worldwide.
• Good reception of content from other countries in Brazil.
• Good reception of foreigners producing content in Brazil.
• The economic situation in Brazil is compared with that of other Latin American countries.
• High level of content consumption in social networks in Brazil.

Superstars producing in Brazil

It is surprising how several well-received Hollywood stars have been on Brazilian television and social media. Economic and commercial reasons are probably the reason behind it. Seeing Terry Crew or Vincent Martella in local commercials drives sales. Some names that we have indeed seen in TikTok or Ads reels in Brazil have been:

• Terry Crew is one of the most famous cases. He has created commercials for several companies, including Shopee Brazil, one of the most notable.
• Will Smith, the superstar behind Men in Black and The Fresh Prince of Bel-Air, has done commercials for Nomad, a Brazilian banking brand.
• Vincent Martella is an actor in Everybody Hates Chris and a very well-received star in Brazil. He even participated in commercials for Burger King Brazil.
• Matt Leblanc, the emblematic Joey Tribbiani from Friends, has visited the country. He has done commercials for Nubank in Brazil (another national and digital bank).
• Bruno Mars, the American singer, presented in Brazil in October 2023, sponsored by Budweiser. During his visit, he recorded a video clip specifically for the Brazilian public, in which he rode around the city on motorcycles in favelas wearing a national team jersey (and it’s not the first time he’s done this).
• Leslie David Baker, another beloved character in the country. He is the actor who introduces Stanley from The Office. He also did commercials for Nubank.
• Madonna is one of the most renowned foreign superstars to receive the best reception in the country. In 2024, she held a free concert in Rio de Janeiro to commemorate her career. It is estimated that between 1.6 and 2 million people attended the event.
• Lady Gaga also performed a free concert in the country in May 2025, drawing a large crowd.

Expansion of content in Portuguese

This phenomenon is not just about the stars who make content in Brazil. It’s a much bigger situation. It is about the impact that the Brazilian audience has on different industries. Consequently, the translation and opening of content in Portuguese shows a clear improvement and expansion. We see it in:

• More video games have been translated into Portuguese on different platforms.
• Social media has increased Brazil’s awareness of its algorithms.
• Brazilian content has more visibility internationally.
• More websites publish content in Portuguese.
• More advertising campaigns include Brazil.
• More international companies consider Brazil in their marketing strategies.
• More visibility of Brazilian influencers, actors, and producers in the global market.

Impact of Portuguese content on marketing

Of course, Brazil’s growing visibility, both within and outside the country, has a positive impact on marketing. Increasingly, marketing campaigns are targeting this country. In other words, we will see more ads in Portuguese, more translated Portuguese content, or more Brazilian professionals in our work teams.

What can we do in this case? Integrate Portuguese content in our subsequent marketing campaigns. Who knows? Perhaps you can consider it for your sought-after content marketing services. If we have Portuguese-speaking audiences, we should include them. This can yield highly favorable results for our marketing strategies.