Social Media Marketing | Key aspects in every campaign

Advertising is a strategy for promoting products or services. It is a narrative invented by the promoters to generate sales. In every era, it has found a format. Last century, it was through billboards, television, or radio. Today it is through digital media. That is why Social Media Marketing was born.

Let’s define what it is, mention its key aspects, and how we implement it in RPB Marketing.

What is Social Media Marketing?

Social Media Marketing, or SSM, is an advertising strategy that uses social media to promote content or sales. Its goal is to generate content consumption, through images, messages, or videos.

The goal is to engage with users, build brand awareness, increase traffic, and ultimately, drive sales. Platforms like Facebook, Instagram, Pinterest, Snapchat, LinkedIn, and TikTok help with that. It’s a great way to get new audiences in a 1-to-1 interaction. Also, these platforms offer data-driven strategies, which is ideal for marketers.

Key aspects of Social Media Marketing?

We should pay attention to several aspects when creating a Social Media Marketing Campaign. But some mandatory key factors are:

• Content Creation: Developing posts, videos, stories, or other media tailored to specific platforms. We also recommend follow-ups and reports.
• Engagement: Interacting with the audience through likes, comments, shares, and messages to build relationships.
• Advertising: Running paid campaigns (e.g., Facebook Ads, Instagram Ads) to reach larger or more targeted audiences.
• Analytics: Monitoring performance metrics such as likes, shares, clicks, and conversions to adjust strategies for better results.
• Influencer Marketing: Collaborating with influencers to promote products to their followers.

Do we offer them at RPB Marketing?

All our Content Creation and Media Buying campaigns follow these strategies for Social Media Marketing. Our campaigns are usually launched on social media. These platforms have proven to be an ideal channel to create audiences and generate engagement in the short and medium term.

Both our content creation and our media buying campaigns include a data analysis and SEO stage. Then, when the content has been created and the campaign is ready to launch, we use social media as our channel to communicate our message.