Audience targeting | Why is it important in Media Buying?

One of the most important insights in a Media Buying campaign is audience targeting. It is the focus of a campaign based on people’s interests. We’ll explain what it is and how it works.

What is audience targeting?

Audience targeting refers to selecting and reaching groups of consumers who are most likely interested in a product or service. We do it by analyzing data points such as demographics, interests, behaviors, and geographic locations to create targeted campaigns.

This data can be obtained using SEO tools. The aim is to study the behavior of our audience and prepare a strategy to attract their attention. In the case of Media Buying, we use this information to target an ad to the best possible audience.

How does audience targeting work?

There are different aspects to pay attention to when doing audience targeting. Some of them are:

1. Data Collection. First, we collect data about potential customers. This data can include age, gender, income level, online behavior, and more.
2. Segmenting the Audience. Based on the data we collected, the audience is divided into smaller, more specific segments. 
3. Ad Placement. Then we place ads where these targeted segments are most likely to see them. This could be on specific websites or social media platforms.
4. Measuring and Optimizing: Our ads will be running and we can collect new data based on performance. This data helps refine and optimize future campaigns. They help us ensure that the targeting becomes even more precise over time.

As we have seen, it is a cornerstone of any marketing campaign. Audience building helps us understand a market sector and gives us information on how to promote our campaigns to get results.

How do we implement it in RPB Marketing

Both our SEO Marketing and Media Buying campaigns include audience targeting. This helps us understand the type of product/service that each of our clients sells. It also helps us implement content and ad strategies to reach the right audience and generate sales for each campaign.

In the same way, this data collected through audience targeting helps us to plan future campaigns.