SEO Audit vs. Market Research | What are the differences?

Many people confuse an SEO Audit with Market Research. Although they are two similar concepts, they are not the same. Their objectives are different. However, they have one thing in common: they both focus on data collection. 

Let’s talk about each of them and explain how we implement them in our marketing campaigns at RPB Marketing.

SEO Audit

We understand an SEO audit as a comprehensive performance analysis for a website. This is mainly focused on search engine optimizations. 

The purpose of an SEO audit is to identify issues that could be affecting the website’s visibility. They also consider rankings in search engines like Google, Bing, etc. An SEO audit is a technical analysis that shows us all existing data related to the behavior of a website. It helps us to see what is working (and what is not) on a website.

Usually, an SEO Audit includes:

• Technical SEO analysis. Reports collecting data about site speed, mobile-friendliness, indexing, navigation, engagement metrics, competitive analysis, sitemaps, and robots.txt.
• On-Page SEO analysis. Reports collecting data about metadata, keyword optimization, content quality, and URL structure.
• Off-Page SEO analysis. Backlink profile, social media presence, and local SEO.

Market Research

It is a more encompassing research that studies the health of our site (data offered by an SEO audit) and the behavior of our competitors on the market. 

This is a slightly more extensive analysis. It does not only focus on technical details. It is much more than that. With this, we can gather, analyze, and interpret information about a market. It includes information about the target audience, competitors, and the overall industry. 

Our goals with these campaigns are to understand the market landscape, identify opportunities, and make informed decisions that guide marketing strategies, product development, and business growth.

Every online market research campaign has to include SEO audits. But it also offers much more. For example:

• Target Audience Analysis. Demographics, psychographics, and behavioral data.
• Competitive Analysis. Identifying competitor strategies and benchmarking.
• Market Analysis. Identifying trends and opportunities in a niche.
• Product research. Product testing and analysis, as well as product positioning.
• Customer feedback. Surveys, questionnaires, focus groups, or interviews.
• Analysis and reporting. Data Analysis, SEO analysis, and reports.

Do you do an SEO Audit and Market Research in campaigns?

Yes, in the case of market research, we have a whole section dedicated to offering this service. We do an exhaustive review of the commercial situation of a site. To do this, we carry out an SEO audit of your website, as well as a market analysis. In the case of SEO audits, we include them in all our services. Whether you are buying a bundle of Market Research, SEO Marketing, Content Creation, or Media Buying, with your purchase we include a report with all the SEO analysis before (and after) the launch of a campaign.