RPB Marketing | Content Marketing & Growth Marketing
OUR OFFER INCLUDES
SEO Audit
Aims to assess data
- Site Architecture: Ensuring the site is structured in a way that is easy for search engines to crawl and index.
- Crawlability: Checking if search engines can crawl your website without issues.
- Indexability: Making sure that pages you want to be indexed are doing so.
- Site Speed: Evaluating and improving the loading time of your website.
- Mobile-Friendliness: Ensuring the site is responsive on mobile devices.
- SSL Certificate: Checking for a secure HTTPS connection.
- XML Sitemaps: Ensuring they are correctly submitted to search engines.
- Robots.txt: Ensuring it’s configured to allow/disallow appropriate pages.
- Keyword Usage: Evaluating the use of keywords in titles, headers, meta descriptions, and content.
- Meta Tags: Reviewing title tags, meta descriptions, and alt text for images.
- Content Quality: Assessing the relevance, originality, and quality of your content.
- Internal Linking: Checking the structure and quality of internal links.
- URL Structure: Ensuring URLs are clean and SEO-friendly.
- Backlink Profile: Assessing backlinks pointing to your site.
- Social Signals: Evaluating social media and engagement.
- Reputation Management: Checking for brand mentions and reviews.
- Traffic Analysis: Reviewing website traffic data.
- Bounce Rate: Checking the bounce rate to understand user engagement.
- Conversion Rate: Analyzing how your site converts visitors into customers or leads.
Competition Analysis
Strengths and weaknesses
- Direct Competitors: Identifying businesses offering similar products or services.
- Indirect Competitors: Identifying businesses that offer alternative solutions to the same customer needs.
- Targeted Keywords: Identifying keywords your competitors are ranking for.
- Keyword Overlap: Assessing the overlap in keyword targets with the competition.
- Competitor Backlinks: Reviewing backlinks your competitors have.
- Link Building Opportunities: Identifying potential backlink sources that you can target.
- Top Performing Content: Identifying the best-performing content of your competitors.
- Content Gaps: Discovering content topics your competitors have covered that you haven’t.
Reports
Encompass key points
- Traffic Reports: Detailed reports on website traffic, including sources, demographics, and behavior.
- Keyword Rankings: Tracking keyword rankings over time.
- Backlink Reports: Updates on new and lost backlinks.
- Google Analytics: Comprehensive data on website performance.
- Search Console Data: Insights into search visibility and issues.
- Google Ecosystem. Google Analytics, Google Tag Manager, Google My Business, Google Search Console, Google Keyword Planner, Google AdSense
- KPIs: Dashboards tracking key performance indicators (KPIs) relevant to your business goals.
- Interactive Charts: Visual representations of data for easy interpretation.
- Trend Analysis: Identifying trends and changes in performance.
- Actionable Insights: Providing recommendations based on data analysis.
- Benchmarking: Comparing performance against industry standards and competitors.
THE IMPORTANCE OF MARKET RESEARCH
Market Research, a must
For narrative of our own online proposal, it’s necessary to tame the algorithm, and to do so, we start with a market research.
Market research is a strategy that involves gathering and interpreting data to enhance SEO strategies. The goal is to understand the market dynamics, customer behaviors, and competitors, and other critical factors that can influence the visibility of a website on search engines.
With these market research strategies, we can help you in:
- SEO Audit. Target Audience, Demographics, and Patterns.
- Keyword Research. Search Volume, Word Usage.
- Competitive Analysis. Competitors, SERP, Content Analysis, and Backlink.
- Market Trends and Opportunities. Trend Analysis and Opportunities.
- Content Gap Analysis. Content Opportunities and Content Strategy.
- Local Market Research. Local Keywords, Competitors, and Listings.
- Technical SEO Audit. Crawlability, Site Structure, On-Page SEO, URL structure.
- Analytics and Reporting. Metrics, KPI, Improvements, and SEO Reporting.