Generative AI | 5 ways to use it “ethically” for projects

I start by arguing that all generative artificial intelligences are unethical. There may be ethical uses of it, but the core of AI is itself questionable. They have been created from massive content uploads (usually usurped, stolen, or plagiarized) that violate intellectual property. However, when it comes to project management or as a complement to certain more or less mechanical tasks, it is a gripping helping hand.

There is a major problem with artificial intelligence: its origins are unethical. Why? It is trained through massive data loading. A generative AI, therefore, repeats content already created from prompts.

This raises specific concerns about plagiarism, copyright infringement, and a lack of originality. However, there are ways to use these tools ethically. Here are five options.

What is generative AI?

Generative AI is software that generates content. It is a language management system that uses prompts as commands to provide answers.

It is a program that artificially presents content in an organized manner. Through a prompt-style command, it follows processes to identify information, taken from its database or from immediate AI researches on search engines. It organizes, rates, and ranks the results and puts together a response that, superficially, meets our request.

We usually find them as chatbots. Simply put, they are automated query-response mechanisms. They have been saturated with information to provide an answer as truthful and as close as possible to the user’s request, following the indicated keywords.

5 ways to use generative AI ethically

As previously mentioned, unethical practices underlie generative AI. Beyond the way they are trained and the types of responses they create (which are already significant factors to consider), there are other unethical uses we can identify. 

One of the most common problems we encounter in digital marketing related to these technologies is AI-generated content from authors (as it was theirs). There are also concerns about plagiarism and misinformation associated with these technologies.

However, there are ethical practices behind the use of generative AI. Here we mention some of them:

1. For inquiries and research

It is becoming increasingly common to use AI to search for information. What used to be “googling information” or searching on social media about a specific topic is now assisted by generative AI. It is ideal for:

• Particular search for information on a subject.
• To complement existing information about something.
• To compare information or verify particular data.

2. For SEO assistance

Generative AI can be used responsibly to complement an SEO campaign. They are great for keyword generation or work as a guide in our next SEO audit. We recommend it for:

• Keyword search.
• Content localization.
• Best practices guide.
• Code generation.

3. For data and project management

Today, generative AI is not limited to generating content through chat. We can do much more than that. There are project management programs to automate specific tasks. It is helpful for:

• Organize calendars and complete projects.
• Data and information management.
• Media planning and marketing strategy.

4. For personal assistance

Some areas, such as human resources, administration, and accounting, usually require assistants. These are people who do follow-up and account management. In these cases, these roles can also utilize AI for this purpose. They can help you in:

• Send automated responses.
• Information and profile filtering.
• Account profile management.

5. For proofreading, editing, translations, and optimizations

Ultimately, we can utilize generative AI for technical writing and content-related tasks, including proofreading, editing, and translation. But let’s not ask them to do the work for us (that’s unethical). The idea is that they function as support, help, and assistance. For example:

• Compare the best possible translations.
• Suggest certain types of grammatical corrections.
• Improve a paragraph or a text if necessary.

AI is here to stay. Many consumers are debating it. We are one of them. However, I believe it can be used in interesting technical and ethical ways.

Today, we have a significant number of AI-based marketing campaigns, whether through AI writing, visual content generation, or videos. It is a resource that has become practically imperative. Despite its questionable use in many sectors, it is becoming mandatory in several areas of marketing.