E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness)

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Refers to a model of best practices in SEO that focuses on establishing a model of authority and credibility in the content we publish and the sites we manage.

On the surface, these seem like four isolated nouns. But, in reality, they are four indispensable elements in an SEO campaign. It is a concept in online data optimization, and online algorithms pay close attention to it. This article explains the concept and highlights its importance in digital marketing.

What is E-E-A-T?

Also known as Google E-E-A-T, it stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It identifies four components of a reputable website. These parameters are considered when evaluating the level of a website’s domain.

Let’s consider it a criterion that relates to both the website and its content. It proposes a series of efficiency guidelines for optimizing websites, including a protocol for adhering to good content and quality optimization practices. 

It means that, beyond the keywords, links, or technical optimizations we perform for a website, basic implicit rules must be met to achieve the best level of authority on the Internet. These rules focus on the quality of the content we publish, its authorial value, the contributions it makes to the industry, and the legitimacy of the content itself.

Key points in E-E-A-T

• Experience. It refers to the time a website has been on the market and the level of proficiency of the services offered in that area. It reviews the website’s trajectory.
• Expertise. Here, we find experience. It refers to skills and knowledge in a certain area. 
• Authoritativeness. It identifies us as authorities. We are a point of reference when talking about a product or service. It is the level of recognition we occupy in a particular niche.
• Trustworthiness. This is the combination of the last three points. Our extensive experience, knowledge, and level of expertise earn us the trust of our customers. Here, we are a reference that practically acts independently.

In general terms, this framework of best practices and SEO guidelines is based on authority and trust. Experience aligns with the level of our publications. The credibility we generate also aligns with our publications, our online presence, and our level of authorship.