Copywriting in 2025: What are the new trends?

Many think that copywriting is dead. Since the advent of generative AI, traditional copywriting is no longer necessary. This is not true. Less and less handwritten content is indeed required compared to before. However, copywriting in 2025 has evolved and adapted to the demand.

We find it now in videos, landings, and SEO. It has adapted to new areas, and in this article, we explain five of them.

New Things for Copywriting in 2025

Copywriting in 2025, in the last three months of the year, has shown us that it is still alive but with new facets. 

01. Scriptwriting

Of course, what is the most powerful vehicle for conveying a digital marketing message today? Videos. Copywriting in 2025 is present in video content creation. 

Scriptwriting is widely used to create scripts for social media videos. Many companies use it for:

• Scripts for professional YouTube and TikTok videos.
• Multiplatform advertising campaigns.
• Scripts for other communication channels such as television and radio.

02. Ad Copywriting and Media Buying

What is the other channel, complementary to videos, which is currently dominant in social networks? Yes, ads. Ads are an excellent way to transmit messages in a paid way and have immediate visibility. And, of course, copywriting in 2025 has adapted quite well.

But what does Copywriting have to do with ads? Ad optimization depends heavily on texts. Metadata, headings, headlines, descriptions, and tags all use texts. 

We can find Ad Copywriting for:

• Creation of optimized content for Meta campaigns.
• LinkedIn ads through InMail messages.
• Content in newsletters and emails.

03. SEO Copywriting

This is an area that is still going strong. If you want content for landing pages or compelling descriptions in your social media posts, then you need SEO Copywriting. 

Its great popularity is kept alive by the need for companies to have SEO strategies to rank. Of course, they still depend on written content.

We still find a lot of traditional copywriting in this sector. For example, writing blog content, updating web pages, and creating posts for social networks. 

SEO Copywriting is still very much alive in:

• Content writing for proofreading, editing, and optimization of online content.
• Periodic publications in press releases, white papers, news, etc.
• Optimization of metadata and publications in social networks, newsletters, and ads.

04. UX Writing for 2025

It also continues to be writing in high demand. Although many specialists do not consider UX Writing a sector of copywriting in 2025, it has a lot to do with copywriting, and they are linked in many respects.

In 2025, we see UX writing closely associated with application and software development. It is used in content creation for mobile apps, digital user experience, video games, and online platforms. Also, there is a lot of focus on how specific audiences receive content.

We find this writing in areas such as:

• Content for cell phone and tablet applications.
• Content for video games and entertainment systems.
• Content for online platforms of all kinds.

05. Traditional Copywriting in 2025

We close with traditional Copywriting. Throughout this article, we have mentioned that this type of written content creation is still very current in several areas. However, it is implemented in other disciplines.

By traditional copywriting, I mean the most typical copywriting. That is, the one we see in blogs and content for web pages. Although it has strongly declined due to the presence of generative artificial intelligence, many clients still ask for this content. Why? For several reasons:

• Quality human content continues to rank well in Google.
• Human content has a better reputation and engagement.
• Many sites have authoritative content creators that generate visits with it.

And in which areas do we still see traditional copywriting in 2025? In the following:

• Blogs with periodic content publication.
• Digital newspapers and advertising channels.
• Websites such as eCommerce, marketplaces, and traditional websites.

What do we have for Copywriting in 2025

We work with all these services at RPB Marketing. The written content must be well integrated into all our services. We require texts for ads, SEO optimizations, or websites.

We have noticed that the creation of traditional written content has changed considerably. However, it has not disappeared, as many say. It has been integrated into other areas, such as SEO and Media Buying.