RPB Marketing | Content Marketing & Growth Marketing
OUR OFFER INCLUDES
Planning
Data-driven topics
- Initial Consultation: Meet with the client to understand their business, goals, target audience, and competitors.
- Goal Setting: Define specific, measurable objectives for the content creation project (e.g., brand awareness, lead generation, SEO improvement).
- Audience Analysis: Identify and create detailed buyer personas.
- Competitive Analysis: Assess competitors’ content strategies and performance.
- Content Audit: Review the existing content to identify strengths, weaknesses, and opportunities.
- Content Plan: Develop a content calendar outlining the type of content, publication dates, and distribution channels.
- Keyword Research: Identify relevant keywords and topics based on SEO goals and audience interests.
- Voice Guidelines: Establish guidelines to ensure consistency in messaging and brand voice.
- Team Assignment: Assign roles and responsibilities (e.g., content writers, graphic designers, SEO specialists).
- Budget Planning: Allocate budget for content creation, distribution, and promotion.
Execution
Content Creation on paper
- Ideation: Brainstorm content ideas based on the content plan and keyword research.
- Writing: Develop drafts for various content formats (e.g., blog posts, articles, social media posts, videos, infographics).
- Design: Create visual content including graphics, images, emails, and videos.
- SEO Optimization: Ensure content is optimized for search engines (e.g., keyword placement, meta descriptions, alt text for images).
- User Experience (UX): Ensure content is easy to read, engaging, and provides value to the audience.
- Internal Review: Conduct multiple rounds of review within the team for quality and alignment with the strategy.
- Client Approval: Share drafts with the client for feedback and final approval.
- Content Management System (CMS): Upload and format content in the CMS.
- Scheduling: Schedule content for publication according to the content calendar.
Analysis
Follow-up your content
- Analytics Setup: Implement tracking tools (e.g., Google Analytics, social media insights).
- Key Performance Indicators (KPIs): Monitor metrics such as page views, engagement rates, conversions, and SEO rankings.
- Regular Reports: Generate and share periodic reports (weekly, monthly) with the client.
- Insights and Recommendations: Provide analysis of what’s working, what’s not, and recommend adjustments.
- A/B Testing: Experiment with different content formats, headlines, and CTAs to optimize performance.
- Feedback Loop: Collect and incorporate feedback from the client and the audience to refine the content strategy.
- Strategy Adjustment: Adjust the content strategy based on performance data and changing business goals.
THE IMPORTANCE OF CONTENT CREATION
Content Creation, a pivotal narrative
The narrative of your industry only materializes with the creation of content.
In every content creation campaign, we at RPB Marketing include several key points. They ensure that the content is strategic, effective, and aligned with the client’s goals. Here are our essential elements:
- Alignment with Business Goals. Define Objectives and KPIs.
- Audience Research. Target Audience and Buyer Personas.
- Content Strategy and Planning. Content Calendar and Content Types.
- SEO and Keyword Strategy. Keyword Research and SEO Best Practices.
- Quality Content Creation. Value, Brand Voice, and Tone.
- Content Promotion. Distribution Channels and Promotion Strategy.
- Engagement. Call-to-Action (CTA) and Interactive Elements.
- Analytics and Measurement. Tracking Tools and Performance Metrics.
- Feedback and Iteration. Audience Feedback and Continuous Improvement.
By including these points in our content creation campaigns, we can ensure that the content is well-planned, strategically aligned, and effective in achieving the client’s goals.