Category Media Buying

It’s happened to all of us that when we were first introduced to social media ads, we came across media…

Are Media Planning and Media Buying the same thing? No, they are not. The first refers to a series of…

When creating a media campaign, it is normal not to achieve the best results the first time. These are strategies…

One of the most important insights in a Media Buying campaign is audience targeting. It is the focus of a…

I was on a call with a client recently and he asked me which Media Buying software I recommend to…

Ad campaigns are a marketing strategy related to Media Buying. In short, it is a strategy in which we advertise…

Ads Manager is a tool that, as its name suggests, helps to manage ads. Usually, all platforms that offer ad…