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Audience targeting | Why is it important in Media Buying?

One of the most important insights in a Media Buying campaign is audience targeting. It is the focus of a…

I was on a call with a client recently and he asked me which Media Buying software I recommend to…

The world of digital technologies is advancing at an exponential speed, especially when it comes to establishing new trends for…

Ad campaigns are a marketing strategy related to Media Buying. In short, it is a strategy in which we advertise…

Ads Manager is a tool that, as its name suggests, helps to manage ads. Usually, all platforms that offer ad…

Have you ever googled something and had to search through pages and pages without luck? This problem doesn’t happen with…

I am a person who studied literature and I always thought that if you wanted to become an authority, you…

Today it seems redundant to say that words have an active function in the way we think or speak (since…

Many clients ask me: is it better to launch an ad campaign on Meta Ads or Google Ads? This is…