RPB Marketing | Content Marketing & Growth Marketing
Many people think that digital marketing is all about data and project management. Although much of marketing depends on that, the truth is that today it could not survive without content marketing services. Today, thanks to social media, building a narrative about yourself is mandatory.
So, if you want to get into this world, we mention 5 areas you might be interested in. Or, if you are looking to launch content online, here are 5 places where you can start.
1. Content Editing and Content Writing
Many believe that because artificial intelligences that generate automatic content have arrived, content writing is dead. But nothing could be further from the truth. It is one of the most demanded content marketing services.
At this point, we review everything related to content writing. It covers topics such as editing, proofreading, and writing, among others. Some common services in this area are:
- Content Writing.
- Content Editing.
- Proofreading of Content.
- Content Translation.
- Email Marketing.
2. Project Management
In these digital marketing services, we find the people who follow up on projects. Normally, we find here managers who request content from specialists and publish it.
Basically, we only find two or three services here. But, they are fundamental for a project to be carried out:
- Community Management.
- Project Management.
- Customer Support.
3. Video Marketing
Nowadays, the boom in all social networks is the publication of videos. So, if you are a person who knows how to edit professional videos, this may be of interest to you. Even if you want to generate engagement through social media, this is for you.
However, video marketing is not just about creating videos. We are talking about all areas related to multimedia content. Here are some of them:
- Video Editing.
- Animation and Rendering.
- Scriptwriting and Post-Production.
- Photography and Graphic Design.
4. Technical SEO
Although we do not have to produce content here, it is one of the content marketing services that cannot be missed. With this, we seek to optimize the content created to be able to rank in search engines.
It is indispensable in digital marketing. SEO helps to understand the health of a site and the state of competition in the digital market. Some of the services that can not be missed here are:
- On-Page SEO.
- Off-Page SEO.
- Social Media SEO.
- Link building.
5. Media Buying
We close with another content marketing service that has nothing to do with production, but with management. Here our job is to create ads with existing content. It is also possible to publish ads on search engines to promote landing pages.
In short, the content that has been created, we promote it through ad management. The services we find are as follows:
- Media Management.
- Web Development.
- Audience Targeting and Segmentation.
- Media Planning.
- Performance Monitoring.
Do we offer content marketing services at RPB Marketing?
Yes, it is one of our main services. In addition, we offer all the services mentioned in this article and many others.
At RPB Marketing we understand that the real way to reach new audiences, whether to sell or to make ourselves known, is through content. Therefore, we create and manage online content according to the needs of each client. From Video Editing to Media Buying, you’ll find those services on our website.