AI SEO | SEO is not only about keywords anymore

Artificial bits of intelligence are taking the digital marketing world. They have already made strong inroads in different areas. Some of them are web development, content creation, illustration, and video editing. But what about SEO? Indeed, there is a new trend called SEO AI.

This is the implementation of SEO tools in everything related to web content creation and technical optimizations. Here we are going to talk about what it is and what its implications are.

What is AI SEO?

AI SEO refers to the linking of artificial intelligence tools to SEO. It is a marketing strategy that aims to optimize content on the internet instantly with the support of content generated or management tools supported by AI. 

This guarantees immediate results and a high level of effectiveness when it comes to achieving goals for a marketing plan. Basically, the aim is for artificial intelligence to automate and simplify certain SEO processes.

Advantages and disadvantages of AI SEO

We have mentioned some clear advantages such as process automation. However, there are some implications of using AI SEO. We explain some of them:

Advantages

• Speeds up content creation and implementation processes.
• Provides clear and accurate answers to user searches.
• Improves internal processes of marketing agencies.
• Allows for better project management.

Disadvantages

• AI-generated content may be penalized in certain search algorithms.
• AI content is proven to be unreliable and could even lead to error.
• Over time, people have started disliking AI content.
• AI content can’t improve or add value over time, which might affect SEO. 

Types of AI SEO tools with examples

AI SEO is not limited exclusively to content generation. There are also other tools focused on project management, design or programming. Some of them are:

• Content creation. Endless software nowadays generates artificial content. ChatGPT is perhaps one of the most common for creating content, lines of code, or even images. But there are others, such as HubSport AI for generating assisted content. 
• On-page optimisations. To make SERP improvements and refine your on-page SEO, there is software like AlliAI, which does live edits, generates links, does keyword research, and creates AI-assisted SEO reports.
• Edición de contenido. Algunas herramientas como NeuronWriter y SurferSEO son gestores de contenidos. Nos permiten editar textos de forma dinámica asistido con creación y lectura automatizada  de contenido.
• Content editing. Some tools such as NeuronWriter and SurferSEO are content managers. They allow us to edit texts dynamically with automated content creation and reading.

Do we use it in RPB Marketing?

No. All RPB Marketing content is produced by people, not by an artificially assisted generator. 

We use SEO analysis tools as a means to obtain data and develop our projects. They function as assistants or support for our capabilities, not as an automatic means to generate anything.

The truth is that we rely on one of the principles of digital marketing: generating quality content. That has been one of the flagships of this advertising industry. Although Google doesn’t punish AI content, it doesn’t endorse it either. Therefore, we believe that the best way to demonstrate our capabilities and create a brand narrative is through human content creation.

Of course, we use software for content optimization, keyword research, and technical SEO improvements. However, AI SEO tools will only be considered on this platform as a complement to human-performed work or as a resource expressly requested by a client.