RPB Marketing | Content Marketing & Growth Marketing
SEO is an area of digital marketing that has more technical processes. It works with data analysis, performance analysis, and website behavior. Also, in some cases, SEO implementations and optimizations are required to improve performance. For that reason, we must know some basic SEO Concepts.
Therefore, at RPB Marketing we explain 10 essential SEO concepts that every SEO specialist should know.
1. Keywords
This is where SEO comes in and is one of the most important SEO concepts. These are the references that a search engine will use to identify what kind of content we have on our website. It is presented as words or phrases users type into search engines. It is essential for optimizing content and ranking.
2. On-Page SEO
It is an area of SEO that deals with all the internal optimizations of a site to improve the content. They can be understood as techniques applied to improve your website ranking. They include meta tags, headers, and keyword placement, etc. These SEO concepts are vital for an SEO campaign.
3. Off-Page SEO
These are external optimizations that we apply to a website to improve its performance in search engines and not so much to the internal content of the site. They are strategies outside your website, like backlinks, to improve domain authority and search rankings. These SEO concepts are also fundamental for SEO campaigns.
4. Technical SEO
This is another SEO strategy that relies heavily on IT improvements. It refers to all performance improvements (not necessarily related to content). They are backend optimizations, such as site speed, mobile-friendliness, and crawlability, to enhance search engine performance.
5. Meta Data
This is all the information we create for search engines that is not normally visible to users. HTML tags provide information about your web page, including title, description, alt text, and keywords.
6. Site Architecture
It is a type of optimization necessary to establish hierarchies. They introduce topics such as indexing in Google Search Console. It is the structure of your website, including URL hierarchy and navigation, which affects crawlability and user experience.
7. SERP
It is short for the Search Engine Results Page. That refers to where your website appears in search results and is influenced by various SEO factors. In a nutshell, it is a performance meter for marketing campaigns and one of the most widely used SEO concepts.
8. SEO Audits
This is a data-driven analysis. In these audits, we look at different aspects. But, the main ones are based on a study of the health and ranking of a website, as well as the behavior of your competitors.
9. Google Algorithm
This is the software that Google uses to create a selection and search criteria for websites. We can call it the set of rules used by Google to determine search rankings; updates can impact your site’s visibility.
10. Conversion Rate Optimization (CRO)
We close with another SEO concept that is closely related to an SEO campaign, as well as Media Buying. Here, the goal is to improve website elements to increase the percentage of visitors who take desired actions, enhancing overall effectiveness.
